I make it a point to check the spam boxes in my email accounts before mass deleting them. There have been several occasions when a client or supplier's mail has been filtered. Some design forum regulars have also recounted tales of clients lost because of unreceived mail.
Here are some of the words that are sure to get your mail filtered. Avoid them if possible. Better yet, remind your regular email pals to place you on their "safe lists" (or whatever the equivalent is in his mail program).
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